CEO Sony Adalah Penggemar ‘Fortnite’, dan Bukan Hanya Demi Keuntungan

CEO Sony Adalah Penggemar ‘Fortnite’, dan Bukan Hanya Demi Keuntungan – Kenichiro Yoshida mengingat hari itu — Sept. 17, 2014 — bahwa dia merasa Sony Corp. mencapai titik terendah.

Kemudian, sebagai chief financial officer Sony yang baru dibentuk, dia membungkuk meminta maaf pada konferensi pers karena perusahaan telah menghentikan pembayaran dividen untuk pertama kalinya. Pembuat Walkman dan televisi Trinitron belum merangkul era internet. Tidak ada iPhone, tidak ada keuntungan dan, beberapa orang berpikir, tidak ada masa depan.

Yang dibutuhkan Sony, kata Mr. Yoshida, mungkin adalah solusi paling Jepang yang tersedia: Lihatlah ke Amerika. Di situlah perusahaan telah menggunakan teknologi untuk radio transistor dan TV, ide untuk label musik Sony dan bahkan tata kelola perusahaan gaya Barat. Pada 2016, Sony merelokasi bisnis PlayStation ke San Mateo, California.Menerapkan pelajaran layanan internet seperti Amazon Prime, Sony juga membangun layanan langganan PlayStation dengan puluhan juta pelanggan kunjungi amazon.com.

Sekarang sahamnya melonjak, keuntungan stabil di sekitar $ 5 miliar setahun dan pandemi telah membuktikan keuntungan bagi videogame dan film Sony dalam streaming. Konsol game PlayStation 5 mulai dijual tahun ini , dan berkat langganan, franchise PlayStation tidak lagi menjadi pembuat uang hanya ketika kotak baru keluar. Namun, Sony menghadapi persaingan dari jajaran Xbox terbaru Microsoft Corp., dan beberapa bisnisnya, seperti suku cadang ponsel pintar, sensitif terhadap hambatan ekonomi dari virus corona.

The Wall Street Journal berbicara dengan Mr. Yoshida yang berusia 60 tahun, yang menjadi CEO pada tahun 2018 , tentang apa yang mendorong kembalinya Sony dan apa selanjutnya. (Wawancara, dilakukan dalam bahasa Jepang, telah diterjemahkan dan diedit.)

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