5 Reasons Why Social Media is important for SEO

What do social media have to have to do with SEO? MWI receives this kind of information frequently from prospective and current clients. While social media has been an increasing marketing channel over the last few years, many companies haven’t yet begun to benefit from it. This is crucial to consider if you’re planning to invest in SEO. Creating and managing social media accounts are extremely crucial to support SEO efforts, although the benefits of social media aren’t always evident. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, Socialwb.com and other search engines use online conversations as part of their algorithm for ranking. A social engagement happens when users like, share on, share or tweet about an article. Content with more social engagements will be able to show more social signals. Search engines analyze these social signals, and use them as a quality factor when ranking the content. This is a way for search engines to decide what people find most useful and what their algorithms consider good quality. If an article is receiving lots of social engagement It can be quickly indexable.

2.) Link Building

There are no more days of going out and asking for websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs must do link building by hand to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your website if you ask them directly, which is an “unnatural” link building method? Social media can help. Social media lets you put your content in front of relevant audiences that may be convinced to link to it when it’s worthy of linking to. These users will then share your content with others and boost your authority.

3) Content amplification

It doesn’t matter how high-quality the content you publish, it’s unlikely to gain traction without amplification. Sure, email marketing is an effective way to boost content, but it will only be able to reach people who are in your marketing database. The possibility of reaching new audiences is through social media. After you have shared your content, the people who follow you will also be able to share it with their followers if they find it useful. These people will then share your content with their followers, increasing the reach of your content. In return, you earn a lot of relevant traffic, inbound links, branding awareness and social signals – all of which are used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

The brand’s identity and reputation can tell search engines a lot about the quality of your site and how much it should be believed to be in its ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google refers to this as co-citation. These co-citations are built by using social media to boost Google’s trust as well as aid with search results that are branded.

5.) Social Indexing

Search engines have been indexing social media profiles since a while which means that they appear on search result pages. This allows your brand to show up in search results for specific queries that aren’t limited to your company website. It’s even more effective. Tweets that were individual from Twitter were once indexable and included in the search results. This allowed your content to be ranked higher in search. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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